Sports Business Major

• Sports Business Core
• 54 Units

• ACT 211:财务会计
• 3

会计的基本要素以及收集和报告财务数据的方法将在本课程中学习, 包括财务报表的研究, 记录财务交易, 营销活动, 房地产投资, plant and equipment; and depreciation as it applies to corporations. Prerequisite: BUS 201.

• ACT 212:管理会计
• 3

这门决策课程将以会计概念为基础，并将包括股权融资, 管理会计概论, 成本术语和概念, 成本累积制度, 产品成本核算系统, 分析成本行为模式, 包括成本-数量-利润关系. Prerequisite: ACT 211.

• 商务写作和演示
• 1

本课程将学习和实践有效的策略，以书面和口头形式进行清晰的商务沟通, as well as the technology to access and share information.

• 商业法律环境
• 3

本课程使学生能够在影响个人和实体之间的协议和商业的法律领域进行事实性和分析性的思考, but not limited to, contracts, torts, entity formation, agency, real property, 房地产、信托和投资者保护.

• BUS 261: Business Analysis Tools and Business Statistics
• 3

本课程将通过Microsoft Excel的应用和商业统计分析的部署，重点介绍商业分析和解决问题的策略.

• 总线483:商业道德
• 3

本课程的目的是为商业道德决策和道德评估打下基础. The focus includes global and domestic economic, social and legal environmental issues. 运用商业伦理理论和哲学对理想、法律和价值进行评价. 案例研究和古典文学强调学习方式，包括道德决策和分析. 这是以前工作的成果. Prerequisites: Business or Economics major with Senior standing.

• ECO 201:宏观经济学
• 3

这是一门关于宏观经济学原理研究的范围和方法的概括性课程. Topics will include decision-making by households and firms, supply and demand, operation of markets and the determination of prices, the evaluation of social welfare within alternative economic systems, 国际贸易和外汇, financial markets, the role and objectives of government in economic policy.

OR

• ECO 202:微观经济学
• 3

This is a course covering principles of microeconomics. Topics will include decision‐making by households and firms, supply and demand, operation of markets and the determination of prices, international trade, elements of industrial organization and varying degrees of competition, and the evaluation of social welfare within alternative economic systems.

• FIN 331: Finance
• 3

This is an introductory course to the principles and practices of managerial finance, 筹集资金的来源和方法, cash flow analysis, 财务报表分析, financial markets, 还有股东权益问题. 其他概念将包括风险决策和使用经营和财务杠杆. Prerequisites: General education math requirements and ACT 211.

• MGT 321: Management
• 3

This introductory course will look at the areas of planning, organizing, staffing, and controlling with an emphasis on responsibility and authority, 授权和权力下放, 线-员工关系组织图表, communication, 人际交往能力, motivation, leadership, and organizational resource management will also be studied. 先决条件:BUS 201和BUS 224. 推荐的前提条件:ECO 201或ECO 202.

• MKT 341: Marketing
• 3

This is a survey course of marketing principles and theory. The course supports a practical applied approach to the marketing mix, 消费和工业市场, market research, plus the challenges of the competitive marketplace. The course also includes an introduction to the issues of globalization. Prerequisite: BUS 201. 推荐的前提条件:ECO 201或ECO 202.

• SPBU 222:体育商业入门
• 3

本课程将提供广泛的体育管理领域的知识和管理人员的要素, operations, finance, and the work environment in a variety of sport settings. 深入了解专业准备和职业机会的策略也将被讨论. Special topics to be covered in the course include public relations, marketing, legal issues, interviewing, leadership, 有效的沟通, sport ethics, 以及对国际体育的看法.

• 体育营销和赞助
• 3

本课程将学习体育产业中营销原则的多维方面. 所涵盖的主题将研究体育营销中需要考虑的多个方面, such as; marketing mix, branding, licensing agreements, use of social media, event promotion, segmentation, endorsements, 以及企业伙伴关系. 这些营销技巧将在学生开发一个全面的营销活动时结合起来. Prerequisite: SPBU 222.

• SPBU 326: Sport Operations and Facility Management
• 3

This course will focus on sport facility and event management. 主题将包括新的竞技场和体育场, health clubs, 大学体育设施, 以及城市室外和室内娱乐中心. This class will cover numerous aspects of facilities that include construction sites, hosting events, facility marketing, naming rights, concession concerns, ADA requirements, heating, AC, green facilities, 以及经济影响研究. 学生将被要求为特定的体育设施和活动制定自己的计划. Prerequisite: SPBU 222.

• SPBU 350: Sport Law
• 3

本课程提供深入的研究和分析，特别是与体育商业相关的法律原则. 它将包括道德问题的各个方面, salary cap, antitrust exemption, labor laws, free agency, sport gambling, 运动员/代理表示, collective bargaining, broadcast rights, risk management, areas of negligence, 知识产权, discrimination, Title IX, ADA, 以及大学体育法规. A key instruction tool in the class will be recent Sport Law Case Studies.

• SPBU 420:体育财经
• 3

本课程将研究体育组织和赛事的财务问题的因素和后果. This will include the analysis of financial statements, 财务资源管理, 短期和长期预算和预测, investment strategies, 体育场/竞技场融资, and grant acquisition. 额外的重点将应用于分析和评估不同的体育产业对当地的影响, 区域和全球经济. Prerequisites: FIN 331 and SPBU 222.

• SPBU 430:体育管理专业
• 3

本课程将为学生提供展示他们在整个体育管理课程中获得的知识和技能的机会. 将重点放在体育产业所需要的基督教道德领导上. 课堂活动将为每个学生提供机会，调查他们的体育管理领导技能将对任何级别的体育组织产生什么影响. Prerequisite: SPBU 222.

• SPBU 475:体育管理策略
• 3

本课程作为商业学位和相关项目学习成果(PLOs)的顶点课程，要求对工具的掌握进行汇编和演示, 贯穿于商业项目核心和重点课程的技能和知识. 学生将创建一份签名作业，要求为企业制定战略行动方案. 商务考试费用. Prerequisites: Business Major with Senior Standing and FIN 331 and MGT 321 and MKT 341.

• SPBU 490A: Professional Development and Internship Emphasis
• 2

崔工商经济学院的实习有助于学生从学术理论过渡到现实生活中的商业实践，并建立专业网络. An internship related to a student’s academic emphasis helps clarify goals, adds value to the CUI academic experience and opens doors to future employment. 该课程提供了个人品牌发展的实践，以及追求实习和最终就业所需的技能，随后是校外实习. 学生在开始校外实习之前与实习主任会面，以获得建议和安置批准. 定期的学生报告和赞助企业的书面反馈是必需的，并且必须证明在实习期间获得的技能. 学生必须在一(1)个学分内至少修满两(2)个学分. 作为合格/不合格课程提供. Prerequisites: Business Major with Junior or Senior standing and MGT 321 and BUS 224.

• 选择以下课程之一:

• COM 371:社交媒体入门
• 3

本课程将探索并介绍社交媒体和其他新兴技术和工具的基础知识, 当前趋势和未来方向, benefits, values, and risks. 将审查案例研究，以评估社会媒体如何影响和影响通信和营销等领域，以及它如何为未来趋势和发展提供信息. Prerequisites: (WRT 102 or WRT 201) and (COM 280 or MKT 341).

• 人力资源管理
• 3

作为研究组织如何获得, maintain, 留住他们的人力资源, this course will examine current organizational theory, research, and practice regarding variables that influence human behavior in organizations. Prerequisite: MGT 321.

• 市场编号344:广告公司
• 3

本课程将介绍推广活动发展的管理方法，强调广告策略是整个市场组合的一个组成部分. Students will apply research techniques to target audience identification, message development, creative executive, and media planning as they design a complete campaign for a specified client. Prerequisite: MKT 341 (concurrent enrollment allowed).

• 353:专业销售
• 3

This course focuses on the study of the principles of selling and basic sales concepts. 主题将包括:竞争优势, researching company and competitor information, value proposition, customer needs, listening; communication skills, presenting information, negotiation, and closing skills. Prerequisite: MKT 341 (concurrent enrollment allowed).

• 市场调研
• 3

本课程旨在为营销研究的技术和概念及其与有效管理决策的关键相关性提供一种应用方法. Students will develop competency in survey methods and statistical analysis techniques. 本课程支持经典的市场营销方法和研究在协助企业战略优化财务绩效中的作用. Prerequisites: General education math requirements and MKT 341.